Bonus episode! Let’s play degrees of innovation.

Innovation isn’t one-size-fits-all. In this extended version of the original game, Euromonitor experts challenge host Jessica with real-world scenarios and explain the reasoning behind the answers. Sharing a simple framework, they help you spot the difference between incremental and transformative change.
You’ll hear:
• Examples of strategies that work (and fail)
• Why not every innovation means a new product launch
Tune in for actionable insights in under 10 minutes.

Get the full episode here

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In a world where every mattress or meal-kit is ‘#1’... who’s actually telling the truth?

Marketing claims are everywhere. ‘Best coffee’, ‘fastest delivery’, ‘most loved brand’... but are they real, or just really good fiction? At Euromonitor International, we verify marketing claims with independent, global research. So when you say you're #1, you’ve got the data to back it up. Make your claims credible. Visi

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