Bonus episode! Let’s play degrees of innovation.

Innovation isn’t one-size-fits-all. In this extended version of the original game, Euromonitor experts challenge host Jessica with real-world scenarios and explain the reasoning behind the answers. Sharing a simple framework, they help you spot the difference between incremental and transformative change.
You’ll hear:
• Examples of strategies that work (and fail)
• Why not every innovation means a new product launch
Tune in for actionable insights in under 10 minutes.

Get the full episode here

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