Alex Minicucci is the CEO at SpendSmart and founder of SMS Masterminds. His business in SLO takes him to NYC where he talked with host Mark Sylvester about growing up in San Luis and a memorable story about how he started his first business.

The subtitle for this episode is: "No idea what the future holds" which speaks to how Alex looks at life and how each day presents a new opportunity, his favorite word.

He says his superpower is that he was on the Cal Poly Debate Team in college

Great quote: "Before you fire me, I have this business idea I want to run by you..."

Topics included;

• Attracting more venture funding to the region

• Why San Luis Obispo is an entrepreneurial mecca

• His thoughts on the ecosystem that's being created in SLO

the importance of mobile to commerce

• How he's grown his business to 5 million customers and 4,000 merchants

• How he got started in business from living in his car for a few months right out of school

Buzzword Bingo: Propensity Modeling