In this episode, Cassandra dives into the concept of optimization in business, emphasizing its importance as a continuous practice rather than a one-time project. She discusses two main types of optimization: energetic and fundamental, and how they contribute to personal and business growth. Through practical examples and insights, she highlights the signs that indicate a need for optimization and provides actionable steps for entrepreneurs to create space for new opportunities and align their business with their goals. The conversation concludes with a focus on the ongoing nature of optimization and its role in achieving long-term success.

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CHAPTERS

Chapters

00:00 The Power of Optimization

03:11 Energetic vs. Fundamental Optimization

05:07 Real-Life Examples of Optimization

07:21 Identifying Areas for Optimization

09:53 Client Example: Optimizing Her Services to Increase Revenue

11:27 Practical Steps to Optimize Your Business

13:02 What To Optimize in Your Business

15:42 Become a Proactive Entrepreneur Instead of a Reactive Through Optimization

18:51 What Happens When You Force The Next Thing

20:46 Start With These 3 Optimizations Today