Can any brand become a mobile provider?  That’s the question Matthew Roberts explores at MWC Barcelona 2025, as he sits down with two industry leaders who are reshaping traditional telecom models through Amdocs’ ConnectX—or as some might call it, “telco in a box.” First, Matt is joined by Stephanie Ormston, Head of Commercial and Product at AT&T’s MVNX Ecosystem. Together, they unpack what mobile virtual network experiences (MVNX) are, how they differ from traditional MVNOs, and why they’re opening up powerful new partnership opportunities. Stephanie explains how non-telco brands can now tap into AT&T’s network and embed connectivity directly into their customer experience.  Next, Matt speaks with Zbigniew Pawlik, better known as Zibi, Founder & CEO of MVNE.PL. Inspired by a transatlantic sailing trip, Zibi shares how he launched his own mobile virtual network operator (MVNO) in Poland. He walks through the challenges of getting the venture off the ground, why the Polish market has lagged behind the rest of Europe, and how ConnectX is making telecom entrepreneurship more accessible than ever.  Whether it’s a fintech platform bundling data, or a retail brand offering loyalty-driven mobile plans, hear how connectivity is becoming less about infrastructure—and more about experience.