Natalie Hoop is a Fractional Strategic Operations Partner who helps startups scale without stalling or burning out their teams. She specializes in revenue and operational turnarounds — from rebuilding sales operations that drove +238% sales growth in 30 days to improving gross margin by 68 points in four months.

She partners with founders at Seed to Series B companies to fix the work behind the work — aligning people, process, and profit. Natalie is also the creator of The Fractional Launch Lab, a coaching program helping executive leaders build sustainable fractional businesses.

During this episode, we discuss:

• How Natalie got into operations
• What inspired her to start her own business
• When a company may need an operations person
• How to know if something needs to change within your ops
• Why ops are crucial for getting acquired
• The clear correlation between operations and revenue
• The hill she will die on with operations
• Her shoutout to Molli Health

And more. Tune into this episode as we dive into all things ops!