This week's episode is a little bit longer than usual, but it has some great content! We are talking about opt-in secrets and lead magnets.

A “Lead Magnet” is an irresistible bribe offering value in exchange for contact information. It should solve a specific problem with a specific solution for a specific segment of your market! Your lead magnet must be consumed for it to have an impact! The perfect lead magnet will offer value within five minutes!