Hi guys! Welcome to Affiliate Adventure. Today I'm going to share with you the difference between an opt-in and a lead. There is a huge difference between them and a lot of people and neglecting the fact that they are actually getting opt-ins instead of a lead and that is why they have low conversions. If you want to increase your conversions, then you're good going to want to listen to this episode because conversion is not a about traffic. Lead is what makes a conversion. So how do you tell the difference between an opt-in and a lead. Hit play to find out!