Have you ever complained that your research office is so old fashioned, bureaucratic and compliance driven it just can't keep up with real world research?  In this episode, I explain the McKinsey 3 Horizons Framework and how you can optimise your research office functions for future income generation targets for immediate, 5 year, and 10 year time horizons.  Learn how being like the big old oak tree will not save administrative functions that are no longer fit for purpose.