<p>Jason talks to Gabriel Hughes, CEO at Metageni and the architect of attribution modelling tools for Google.</p> <p>In this episode, we talk about how you deliver return from marketing and customer engagement investments by optimising customer journeys.</p>

Jason talks to Gabriel Hughes, CEO at Metageni and the architect of attribution modelling tools for Google. In this episode, we talk about how you deliver return from marketing and customer engagement investments by optimising customer journeys.

Optimising customer journeys and ROI, with Gabriel Hughes

The original data podcast. The Hub and Spoken podcast is a series of fascinating discussions with today's top data and business leaders from across the business world. The conversations explore how to add most value to organisations through the use of data and analytics, and how best to organise yourself to achieve that value. It talks about how to define and deliver data strategy, and the best way to return business value.

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Optimising customer journeys and ROI, with Gabriel Hughes

Optimising customer journeys and ROI, with Gabriel Hughes

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