During today's episode, we explore with Doug Morris, strategy director at Ratio:FS the role which optimisation plays in continually improving your customer's digital experience. 

We'll explore

• What is optimisation 
• The importance of continual investment in your programme 
• The role of personalisation vs testing 
• How to structure your optimisation team 
• How to build your optimisation roadmap
• How to measure the success of an optimisation programme 

To get in touch with future questions or to be interviewed for a future episode, email [email protected] or visit us at www.ratiofs.com