[[:encoded, "Ask any successful business owner and they will tell you one of the number one rules to optimizing the success of a business starts with producing effective results with the greatest efficiency. This may not seem like a concern if you don’t own your own business, but even as an employee, or business professional, your success is riding on your ability to perform with the greatest effectiveness and efficiency.\n\nWhether you are an employee or business owner, it is your goal to be as effective as you can with the greatest efficiency. If you are an employee, the more effective and efficient you are, the greater asset you present to your employer. As a business owner, the more you can optimize these two factors, the greater return on investment you will realize in your business.\n\nSo, how do you improve your career or business by improving effectiveness and efficiency? Let's begin by reviewing the difference between the two terms: \n\nEffective - Producing a decided, decisive or desired effect. Effective emphasizes the actual production of or the power to produce an effect or result.\n\nEfficient - Acting or a potential for action or use in such a way as to avoid loss or waste of energy in effecting, producing or functioning.\n\nEffectiveness is the building block, while efficiency is the process of refinement. The better you become at effecting positive results with the greatest efficiency of effort, the bigger asset you become - and so does your business. \n\nOptimizing effectiveness and efficiency doesn’t have any relation to IQ or intelligence levels, it‘s really an awareness of your habits. It’s a delicate balance between effecting positive results with the least amount of energy expenditure. This essentially means that you expend the least amount of energy with the largest return - while effectively creating the desired result. \n\nTake Henry Ford for example, here is a man that was not well educated, but knew that in order to build a successful business he needed to be effective and efficient. Granted, Ford had other skills that contributed to his success, but he was obsessed with optimizing the effectiveness and efficiency of his assembly line in the interest of the success of his company. This obsession led to constant production procedure refinements that were unheard of at the time. \n\nFord understood that quality effectiveness and high efficiency were vital to building the best car with the least amount of wasted energy. Over a

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