Welcome to Short Podcasting Tips by Podcast Branding.

Simple advice to help your podcast succeed.

Episode 16: Optimize for SEO: 

You’re creating a great podcast—something you can be proud of—and you want to share it with the world.

A great way to be heard is to ensure your show is discoverable. That’s where SEO comes in—Search Engine Optimization.

You need to Optimize your podcast for search engines and directories by using relevant keywords in your show and episode titles and descriptions. 

Naming an episode “Unicorns, Fairies, and Waterfalls” may sound like a cute episode title for a child-rearing podcast, but it doesn’t tell the listener what the episode is about, and its vagueness is useless to search engines.

On the other hand, naming the episode “Introducing your child to fairytales” gives your audience a clear idea of what to expect. 

It can also help you be discovered via search engines like Google, Yahoo, or Bing, should someone search for a related topic about children and fairytales.

Remember that search engines don’t refer only to Google, Yahoo, and Bing. 

Apple Podcasts, Spotify, YouTube, and all the other directories your podcast is listed in are also search engines where people can discover your show when searching for their topic of interest.

Improve your chances of being found by the right audience with strategic SEO, regardless of where they’re searching.

Now, to get the most benefits from SEO, you need an SEO-optimized website. Luckily, I can help you with that. It’s one of the services I offer at Podcast Branding. 

Visit podcastbranding.co, to see everything I offer, including podcast cover artwork and podcast logos.

I would love to work with you to develop your SEO-optimized website.

After all, they see you before they hear you.

Mark Des Cotes

Podcast Branding Specialist