Let's dive deep into the essence of building a personal brand that truly drives business results. 

This episode focuses on the critical element of trust and how it influences audience engagement and business growth. 

Rana breaks down the journey of trust-building, from understanding audience behavior to creating authentic and relevant content. You'll learn about key elements such as leveraging social media effectively, understanding audience context, strategic consistency, and the power of word-of-mouth. 

To cap it off, Rana introduces her tried-and-tested 'TRUST method' framework, which includes actionable worksheets to help listeners kickstart their personal branding journey for 2026. 

You can download the worksheets using this link:  https://ranamouawad.kit.com/trustworksheets 

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