Today, we’re jumping into blog post optimization.

This is the final part of my new conversion rate optimization series. So far, we’ve covered landing pages, local pages, and ecommerce pages. Now, it’s blog post’s turn.

So, how is conversion rate optimization different for blog posts? Blog posts serve a unique function on your website, and need a separate CRO strategy that speaks to that.

Essential elements include:

► A headline

► Share buttons

► Related articles