We welcome back Lidia Infante to the show for her second segment this week. Lidia, an SEO consultant for Sanity.io, goes in depth in describing her expertise in Headless CMS, furthermore demystifying the CMS migration process. She expresses value in her approach to mapping out your knowledge field in order to fully optimize your CMS. Additionally, Lidia sheds light on potential pitfalls that can be averted through proper communication with your website developers. Break free of the traditional CMS shackles holding you back. Today we map out the key to successfully optimize a Headless CMS, right here on The EDGE of The Web!   [00:02:59] Reintroducing Lidia Infante [00:03:50] What’s BrightonSEO All About?  [00:06:50] What is a Headless CMS?  [00:11:38] Migrating to a New CMS [00:21:46] EDGE of the Web Title Sponsor: Site Strategics [00:22:31] SEO Tips for Headless CMS’s [00:27:24] What Areas in a CMS Are Taken For Granted?  [00:32:22] EDGE of The Web Sponsor: Wix  [00:34:05] Using AI to Execute CMS Migration [00:40:59 ] Lidia’s Outlook on the Industry Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: LidiaInfanteM LinkedIn: Lidia Infante

640 | Optimizing a Headless CMS w/ Lidia Infante

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

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Welcome back to News from The EDGE! TikTok has been ordered by the U.S. Government to sell the platform to a U.S. company within 9 months or face a ban in the states. TikTok plans to contest the U.S. ban, claiming the bill signed into law by President Joe Biden is unconstitutional. In Google news, the March 2024 Core Update is complete. This update dwindles the importance of links, prioritizing content quality, trustworthiness, and depth as primary ranking factors. Also, internal troubles are hitting Google hard as they continue to face increasing competitive pressure with declining resources in several divisions. We had to cut this week short, so be sure to find this week's AI Tools, AI News, and Barry Blasts in our newsletter! Join us this first week of May as we spring into what’s happening around the SEO world on episode 679 of the EDGE of the Web! News from the EDGE: [00:03:48] Bill requiring TikTok sale or ban becomes law in U.S. [00:13:29] Google March 2024 Core Update Officially Completed A Week Ago [00:20:46] EDGE of the Web Sponsor: Site Strategics [00:22:26] Google Warns Of “New Reality” As Search Engine Stumbles [00:30:41] EDGE of the Web Sponsor: InLinks

679 | News from the EDGE | Week of 4.29.2024

This week's guest is Michel Fortin, VP of Growth Marketing at Musora Media.  In that role, Michel leads digital marketing and optimization strategies such as auditing and improving the marketing funnel performance, expanding visibility, and increasing traffic. Michel has over 30 years of experience constructing a revolutionary outlook on mass AI virtualization. Discover how Moore’s Law is shaping projections for the exponential growth of AI and how SEOs must transition to a high-tech, high-touch role to adapt to the future. Understand the possibilities of augmented virtuality and how it may carve the future of SEO. There’s plenty to oversee as AI continues to advance. Learn how to sculpt this new technology and nurture it into full maturity this week on The EDGE of the Web!   Key Segments: [00:03:33] Introducing Michel Fortin [00:04:58] What’s Michel Been Up To Since His Last Appearance?  [00:06:53] How Michel’s Background in Music Ties to SEO [00:09:12] The Application of Moore’s Law to Artificial Intelligence  [00:17:16] EDGE of the Web Title Sponsor: Site Strategics [00:18:11] Where Does the ‘Human Element’ Fit Into an Artificial Intelligence World?  [00:23:50] EDGE of the Web Sponsor Wix [00:25:01] What is Augmented Virtuality?

678 | Moore’s Law & the Accelerated Growth of AI w/ Michel Fortin

Local SEO specialist, Joy Hawkins, returns for her second interview segment this week. Joy shares the recent landscape of local SEO, including some big shifts in the space that you need to know! Discover the possibilities of LSAs and videos, learning how they can shoot you up on the SERP. We discuss the rise of AI and where the user fits into this sea of content. To wrap things up, Joy shares what all SEOs should be keeping top of mind… crisis management! Get ready to score with your local SEO as we share the best local tactics and look into how AI is joining the scene this week on the EDGE of the Web!  Key Segments: [00:03:27] Reintroducing Joy Hawkins [00:08:38] Were There Any Major Changes in Local SEO in 2023?  [00:10:52] EDGE of the Web Title Sponsor: Site Strategics [00:14:06] What Makes Local Service Ads Unique?  [00:16:10] Steer Clear of This LSA Scam! [00:20:20] Should Google Be Increasing Their Customer Support Network  Without AI?  [00:22:58] EDGE of the Web Sponsor Wix [00:24:40] Joy’s Thoughts On The Rise of AI  [00:30:52] How Should SEOs Be Focusing on UX? [00:33:33] EDGE of the Web Sponsor Riverside.fm [00:35:16] Have Google Updates Favored User Generated Content?  [00:35:59] Implementing Crisis Management For Negative Online Mentions [00:37:06] Can Video Boost Your Local SEO? Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter:https://twitter.com/JoyanneHawkins LinkedIn:https://www.linkedin.com/in/joyhawkins/?originalSubdomain=ca Instagram: https://www.instagram.com/sterlingskyinc/Facebook: https://www.facebook.com/groups/2824225650936424YouTube: https://www.youtube.com/@SterlingSkyInc/TikTok: https://www.tiktok.com/@sterlingskyseo Resources Sterling Sky Core Updates, Forums, and More Webinar Local Search Forum

677 | Fending off Local Attacks w/ Joy Hawkins

Top Google contributor and owner of Sterling Sky, Joy Hawkins, joins the EDGE this week. Joy has been a renowned SEO speaker and influencer since 2006 and has been growing a top local SEO agency since 2017. How does local SEO differ from traditional SEO? Listen in as Joy shares her industry experience and delivers tactical strategies for executing premier-level local SEO. Google has been growing a much deeper focus on niche markets and authenticity factors. Learn how to leverage this shift to niche-level queries for your clients. Get ahead of the algorithm as we uncover the best local SEO strategies you should be following this week on the EDGE of the Web! Give our new sponsor a try! Riverside.fm has a special deal for our listeners!  Use our link and the code "Edgeoftheweb" for a 15% discount of their podcast recording service! Key Segments: [00:03:57] Introducing Joy Hawkins [00:05:40] Joy’s Backstory in the Industry [00:06:53] Taking the Role of an Educator in the Space  [00:08:15] EDGE of the Web Title Sponsor: Site Strategics [00:09:29] SEO vs. Local SEO  [00:13:24] Valuable Tactics in Local SEO [00:18:13] EDGE of the Web Sponsor Riverside.fm [00:20:18] Why User-Generated Content is Such a Major Factor in Today’s SEO [00:24:27] How Do We Know That Citation Platforms Aren’t Being Indexed on Google?   [00:25:59] Entering Into Niche Markets  [00:31:57] EDGE of the Web Sponsor Wix [00:33:08] Why do Operating Hours Affect Rankings?  [00:37:37] Local SEO Recommendations For a Small Budget Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Riverside: https://edgeofthewebradio.com/riverside Follow Our Guest Twitter:https://twitter.com/JoyanneHawkins LinkedIn: https://www.linkedin.com/in/joyhawkins/?originalSubdomain=ca

676 | Getting Tactical with Local SEO w/ Joy Hawkins

Welcome back for another week of news from the EDGE! Google is jumping into the CRM market as it plans to acquire HubSpot for $34 billion. Some experts speculate this will spark even more challenges for Google concerning antitrust regulations. New fake AI-generated law firms are accusing people of copyright infringement at a mass scale… and the true motive may surprise you. Should you be labeling your AI content? Tech giants Google, YouTube, Meta, and TikTok are urgently pushing for users to label their AI content! Plus, many fear the potential influence China may have on the 2024 election through widespread AI misinformation. Things are moving around in the SEO space; here’s everything you need to stay ahead here on the EDGE of the Web! News from the EDGE: [00:03:27] EDGE of the Web Sponsor: Site Strategics [00:08:48] Is Google Eyeing HubSpot for Acquisition? [00:11:54] Data Reveals Shortcomings in Privacy Tools [00:15:15] Shady SEO: Fake Law Firms Use Fake DMCA Threats for Gains AI Blitz: [00:23:48 ] Labeled: A New Wave Of AI Content Labeling Efforts [00:32:40] Microsoft: China plans to disrupt elections with AI-generated disinformation AI Tools: [00:34:24] Fix your blurry photos using AI [00:35:43] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:37:50] Google SGE Testing Tabs In AI Overviews [00:40:33] Google: Ad Strength Is Not Used In Ad Auction [00:42:15] Microsoft's Fabrice Canel: SEOs Don't Realize Bing Search Usage Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources   Is Google Eyeing HubSpot for Acquisition? Data Reveals Shortcomings in Privacy Tools Shady SEO: Fake Law Firms Use Fake DMCA Threats for Gains   Labeled: A New Wave Of AI Content Labeling Efforts Will AI Replace SEO Specialists? Microsoft: China plans to disrupt elections with AI-generated disinformation Driver AI explains millions of lines of code in minutes instead of months AI infrastructure for customer support Fix your blurry photos using AI Google SGE Testing Tabs In AI Overviews Google: Ad Strength Is Not Used In Ad Auction Microsoft's Fabrice Canel: SEOs Don't Realize Bing Search Usage  #StandwithUkraine edgeofthewebradio.com/ukraine

640 | Optimizing a Headless CMS w/ Lidia Infante

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