Cloud cost allocation is broken—but why? Ido Kotler, Co-Founder & CPO of Pelanor, reveals why traditional FinOps tools fail and how a smarter, data-driven approach can fix them. We dive into the power of eBPF for cost visibility, the challenge of multi-tenant environments, and how effective altruism shapes Ido’s leadership. If you're scaling in the cloud, this episode is packed with insights on cost efficiency, accountability, and decision-making.