[00:01 - 07:22] Opening Segment

• Introducing Leo to the show
• He began his career as a certified public accountant at Deloitte and founded Exact Click Digital in 2007
• Leo is touring podcasts to help educate e-commerce brands on ways to optimize their accounts on Google, Facebook Bank and Amazon
• The best return on APEN for e-commerce ads can be determined by doing the math to figure out the true value of a customer

[07:23 - 14:28] Understanding Your Prospects: How to Get in Their Heads and Use Copy That Resonates

• Lowest hanging fruit for a product with high existing demand is Google Shopping and some Google search
• When testing, always have a piece of budget carved out and test creative, campaign objectives, audience types, etc.
• On social media, visual elements are the most important to get people's attention
• On Google, pricing and promotions are key to getting attention

[14:29 - 21:46] Unlocking the Secrets to E-Commerce Success: Advice from Leo Panoff on Scaling Your Business and Investing in Self-Development

• Consider the questions of the person in the funnel
• Give them a good reason to pay attention
• Understand their journey and give relevant content/ads
• Key to success is scaling up budget without sacrificing ROAS
• Mentorship/coaching can be valuable to identify blind spots\
• Invest in self-development to give more, do more, be more
• Manage business by numbers and measure ROAS

[21:47 - 23:35] Closing Segment

• See the links below to connect with Leo

Quotes:

“So the only way you'll figure those things out if is if you're willing to test try it, and then measure the results.” - Leo Ebbert

“They may not know who you are or your brand, but they know what your product is and they're looking for it.” - Leo Ebbert

Connect with Leo by visiting exactclickdigital.com.  

If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory.

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