In this episode of Digital Marketing Domination, host Jamil Zabaneh welcomes Chad White, a renowned email marketing expert and head of research at Oracle Digital Experience Agency. Chad shares his extensive knowledge on optimizing email strategies and delves into common misconceptions about engagement metrics. Uncover valuable insights on A/B testing, the significance of integrating email marketing into an omnichannel approach, and the latest trends in digital marketing. Whether you're looking to enhance lead generation, boost engagement, or drive sales through strategic email campaigns, this episode is packed with actionable advice to help you achieve email marketing success. Tune in to learn from one of the industry's thought leaders and elevate your digital marketing efforts.