How can you ensure your emails are getting to your readers' inboxes and NOT lost forever in spam? 

Our affiliates asked us to learn more about email deliverability, so to help us answer those questions, we have Alyssa, the email deliverability lead (the person who makes sure your emails are dropping in the inbox and not the spam folder) from ConvertKit, the email marketing software for creators.

In this episode, she'll talk about the importance of email deliverability, how common email providers decide if your email belongs in spam or the inbox, and how you can improve your email deliverability rates. 

 

Don't send your next email without catching this episode!

 

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Show Notes:

[0:00:54] - Introduction 

[0:01:57] - Why Good Emails are Getting Stuck in Spam, Now More Than Ever

[0:03:21] - What Has Changed About the Types of Emails That Land in Spam

[0:06:35] - Why Some Niches Land in Spam More Than Others (& What You Can Do About It)

[0:07:25] - How Can You Build Up Your Email Reputation to Improve Your Deliverability & Reputation?

[0:08:16] - How You Can Test Individual Email Deliverability Yourself

[0:10:31] - What You Can Do if Your Email List Isn't Super Engaged

[0:11:10] - Which Negative Subscribers Actions You Should Try to Avoid at All Costs

[0:12:25] - Why It's Really Important to Cull Your Email List Frequently

[0:13:14] - Should You Pull Headers for EVERY Email? 

[0:14:05] - Be Strategic About Reengagement Campaigns & Suppressing Unengaged Contacts 

[0:17:33] - What Makes a Cold Subscriber?

[0:18:12] - Do Subject Lines Impact Open Rates?

[0:19:56] - What Can You Do Proactively When You Get New Subscribers to Your List?

[0:22:24] - Why Using Segmenting Can Help Your Emails, Even If Overall Open Rates Aren't Great

[0:24:32] - The ONE Thing You Should Check if You're Getting Lots of Spam Complaints

[0:26:26] - What is the Best Defense Against Bots Submitting Your Forms?

[0:26:44] - The First Two Things You Can Look for to See if Your Forms are Compromised by Bots

[0:30:08] - Get to the Root of the Issue & How to Remedy It

[0:34:47] - Should You Stay Away from Fancy HTML & Images in Emails?

[0:36:50] - One Little Trick That Might Help with Email Deliverability, Especially if Part of Your Team Sends Cold Emails

 

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Join Ultimate Bundles as an affiliate: https://ultimatebundles.com/become-an-affiliate

 

Start a free trail with our friends at ConvertKit: https://mbsy.co/convertkit/23701020

 

Give us your ideas for future podcast topics:https://docs.google.com/forms/d/10a8RKmuwZeiVJzwobrIgCuVWa6vEjO5ewX3AMq7Xf6I/edit