In this week's VineDown, Emily Smith chatted with two veteran recruitment marketing pros about one of the most venerable and sometimes misused recruitment marketing channels: email. Emily was joined by Joe Bellavance and Roger Jones to pick their brains about their past experience with email as a channel for recruitment marketing

Despite many early predictions of the demise of email as a channel, it can still be a viable platform to reach students and parents who are researching higher education options.

Emily also showed a quick demo of CollegeVine's Email Content Optimizer, one of the tools CollegeVine has developed to help you check the performance of email campaigns as you move into the second half of this recruitment cycle.

Check out our email content optimizer at:

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