A huge percentage of the modern customer journey now begins - and very often continues - on Google, making it essential for experience-driven marketers to develop and hone a comprehensive strategy for how to attract, grow and retain customers using Google.

Claiming and optimizing your Google My Business listing is pivotal to this goal and provides a myriad of benefits, and in this episode, we walk you through 8 things you need to know to ensure your GMB listing is better and more effective than your competitors' listings.