Automation in logistics is growing—but not as fast as you might think. Javier Ortiz, CEO at Orbel Grupo, shares insights on why companies struggle with automation, how to integrate AMRs and AGVs with manual operations, and why software—not hardware—will define the future of intralogistics.

Key topics: ✅ Overcoming challenges in automation adoption ✅ The ROI debate: How long should automation take to pay off? ✅ The critical role of software integration ✅ How to future-proof logistics with scalability and flexibility

With 42+ years of experience, Orbel Grupo is leading the transformation of logistics in the tile, manufacturing, and distribution sectors.

🎧 Listen now to learn how to optimize logistics automation effectively!