BPA UNIVERSITY

OPTIMIZING PUBLISHERS DIGITAL AD MANAGEMENT OPS


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Panelists Reggie Hudson, with Northstar Travel Group; Jeff Rezer, with ALM; Paul Salomone, with MediaFuse; and Bob West, with Meister Media; discuss how publishers can streamline their digital ad operations, better understand how the process works and, most importantly, how to pay for it.

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BPA UNIVERSITYBy Glenn Hansen