In this episode of the SiGMA Podcast, our host Trevor De Giorgio speaks with Clint Griscti, CEO of Apidae Digital and former basketball player, to discuss how team sports prepared him for professional life. Clint shares insights on his company's unique approach to marketing solutions, including affiliate health checks, traffic optimization, and data governance.

He explains how Apidae Digital operates with an agile team structure, and how they incorporate AI tools to enhance productivity. We also dive into the impact of Google’s changing algorithms on SEO, and the rise of AI in content creation.