Chris Dayley is fascinated with the optimization and CRO side of marketing. In this episode Chris and Travis talk about where to focus your CRO efforts as a small business or giant company. They also chat about the biggest challenges in the optimization space and what you should optimize right away.

Join Travis Chambers and guests as they share epic stories about hacking media, getting people's attention, and turning them into customers.

Links and Resources from this Episode

• For transcriptions and additional information of this episode go to: www.chamber.media
• Connect with Chris Dayley
• • https://www.disruptiveadvertising.com/guide
  • https://www.linkedin.com/in/chrisdayley/

Show Notes

• Chris's background and introduction to the advertising world - 1:01
• Why most people don't understand CRO - 4:31
• The challenges in the conversion optimization space - 5:35
• First type of test you should run on your site - 7:34
• How big companies are struggling with CRO's - 10:51
• His testing recommendations for smaller businesses - 14:00
• One of the most challenging moments in his business and how he overcame it - 15:18
• How meditation has helped Chris be a more effective entrepreneur - 20:51
• What he and his team look at when optimizing - 24:52

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