A recent Walker study says that by the end of 2020, customer experience will overtake price and product as the key brand differentiator. Join Tony Uphoff and Jeff Ackel, CEO of Sigma Thermal, as they discuss why the B2B customer experience is so critical to leading a successful industrial business, especially amid the challenging environment of COVID-19. Jeff will also share his tips on how to assess what the experience is like for your own customers and how you can optimize their experience to improve your customer retention and profits.

Resources From This Episode:

Learn more about Sigma Thermal: https://www.sigmathermal.com/

Learn more about Sigma Thermal’s focus on customer experience: https://www.sigmathermal.com/blog/why-sigma-thermal/

What's the Secret to Keeping Repeat Customers Committed to Your Business? [Thomas Insights]: https://www.thomasnet.com/insights/what-s-the-secret-to-keeping-repeat-customers-committed-to-your-business-part-1/

Customer Success After the Sale [Thomas Insights]: https://www.thomasnet.com/insights/customer-success-after-the-sale/