Content providers were using centralized traffic flow optimization together with MPLS TE for at least 15 years (some of them immediately after Cisco launched the early MPLS-TE implementation in their 12.0(5)T release), but it was always hard to push the results into the network devices.

PCEP and BGP-LS all changed that – they give you a standard mechanism to extract network topology and install end-to-end paths across the network, as Julian Lucek of Juniper Networks explained in Episode 43 of Software Gone Wild.