If you're experienced at building and optimizing WordPress sites, chances are you've already learned that performance isn't a vanity metric, it's a growth metric!

The better your site's performance the more joy you deliver to visitors and the better the chance those visitors will take actions that create value for your business or the business of those you serve. Put simply, faster sites convert better.

But what matters in performance optimization and how might you approach performance optimization with WordPress specifically? In this episode of PressThis, we interview the infamous Jon Henshaw of Coywolf (and founder of Raven Tools) about his thoughts on where you should focus on performance optimization with WordPress.

Jon discusses strategies around picking the right theme, optimizing CSS for speed, not letting Javascript hose your page load times, image optimization, and fresh ways to look at your plugin stack to see what might be pummeling the performance of your site.

We're super excited to have Jon on the show to discuss performance as he's a globally recognized leader in this space. If you're looking for ways to shave bottom-line zapping seconds from your page load time, listen to this episode of PressThis now!

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