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Yves Mulkers, Founder, 7W Data, talks about optimizing your data on Engati CX. He suggests companies use data science and apply statistics to get better, more accurate data that will help them succeed. He says that AI and big data help each other in the sense that you can use AI to optimize your data, that’s where AI can make big data more usable. He also states that the human-centric approach is important in marketing but not in data science.

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