On this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. demystifies the concept of SEO, or Search Engine Optimization. 

He breaks down how SEO works, whether it is effective for FM businesses, and whether it can be handled in-house or if hiring an SEO company is necessary. 

With this beginner's guide to SEO, you'll be equipped with the knowledge you need to make informed decisions about your Facility Management company's online presence. 

This is part 1 of a 2-part series on SEO basics, so stay tuned for more insights and tips.

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