<p>Today’s guest is Rand Fishkin. Rand is the co-founder of SparkToro and the founder of Moz. He was also the co -founder of inbound .org, which later sold to HubSpot. Here are three things I learned from Rand:</p><ul><li>Al the ways marketing attribution is broken.</li><li>How SparkToro is bringing a new level of audience research to marketers everywhere.</li><li>How best to optimize your marketing mix.</li></ul>

Today’s guest is Rand Fishkin. Rand is the co-founder of SparkToro and the founder of Moz. He was also the co -founder of inbound .org, which later sold to HubSpot. Here are three things I learned from Rand:Al the ways marketing attribution is broken.How SparkToro is bringing a new level of audience research to marketers everywhere.How best to optimize your marketing mix.

Optimizing your marketing mix with Rand Fishkin (SparkToro)

<p>Dive into insightful interviews with industry leaders exploring topics like Measurement, Behavioral Science, Brand performance, and more. Uncover the secrets of marketing success as we go beyond trends and buzzwords.&nbsp;</p>

Business

Marketing

Dive into insightful interviews with industry leaders exploring topics like Measurement, Behavioral Science, Brand performance, and more. Uncover the secrets of marketing success as we go beyond trends and buzzwords. 

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Optimizing your marketing mix with Rand Fishkin (SparkToro)

Optimizing your marketing mix with Rand Fishkin (SparkToro)