In this week's episode, I'm chatting with my friend Sarah McDowell, SEO Manager at Captivate and podcaster!

Sarah has worked in Digital Marketing and SEO for over 10 years now, both in-house for a brand/company and agency side.

Sarah's current podcast is The SEO Mindset Podcast which she co-hosts with Tazmin Suleman. Sarah has hosted 4 podcasts in total over the years!

She is also co-founder (alongside me!) of the West Midlands Podcast Club. A free podcast community for podcasters passionate about podcasting!

You can sign up here!

Sarah tells us what SEO (Search Engine Optimisation) is and shares her top 3 tips to optimise our podcasts so that they are more discoverable.

Tip #1 - Keywords

• Use a keyword tool like SEMRUSH, Answer the public or Also Asked.
• use these tools when planning your episodes.
• DO NOT keyword stuff your show notes and titles - it doesn't help anyone!!

Tip#2 - Backlinks

• This is when someone external links back to your website.
• backlinks are very helpful for Google as they help make you a credible source.

Tip#3 - Transcripts

• Using transcripts helps make your podcast more accessible for everyone - including Google.
• Edit your transcript, and remove filler words to make it more accessible.
• Recommended podcast episode about accessibility. How To Make Your Content More Accessible with Anne Mok

Sarah's final thought is, don't be scared by podcast SEO and she recommends giving some of the tips she's given a try!

Thanks Sarah! 😃

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

Can I ask a favour?

If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

Thanks so much!

I'd love to connect with you on social!

You can find me on:

LinkedIn | Website

Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas!

Need some extra support? Book a 90-minute Podcast Strategy Session

Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!