Dr. Liam Schubel shares how he built and scaled high-volume practices (including his early years pioneering chiropractic in Peru) and why clinical skill alone doesn’t guarantee practice success. He breaks down the “hidden bottlenecks” that keep chiropractors stuck—especially mindset, marketing, conversion, communication, and staff systems—and explains how to run a practice that’s both impactful and sustainable. The conversation keeps coming back to a core theme: you only get “one shot” with a new person in front of you, so your certainty, systems, and messaging must be dialed in. They close with rapid-fire takes on the profession (including political involvement) and what an “unsubluxated profession” would look like.