Dirk welcomes his friend Michael Shihinski, owner of Graphic 10, to the podcast to talk about the real purpose of a business website. Dirk shares the story of how Michael once gave him some brutally honest feedback about his old website, explaining that it lacked strategy and wasn’t actually helping generate traffic or clients. That honest conversation led to a friendship and helped transform Dirk’s website into a more effective tool for his business. In this episode, they discuss the common mistakes small businesses make with their websites, why a website should work as a client-generating tool rather than just a digital business card, and simple ways business owners can improve their online presence.