Vova Feldman is a self-confessed serial entrepreneur and full-stack developer with a passion for helping software product makers earn a living from their passion projects.

In 2011, while doing enterprise sales, Vova learned the importance of tailoring a price to a buyer and why psychology can powerfully impact the sales process. Years later, Vova experimented with prices and packaging for a micro-SaaS he developed. At Freemius, he’s been actively involved in creating and experimenting with the company’s pricing page to optimize results.

The final episode of plugin.fm season 2 distills a decade of pricing mastery into an insightful hour-long conversation.

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Thanks to Vova for joining us and providing such valuable advice about software pricing pages and the psychology behind them. 

Season 2 is a wrap and we’d like to thank all of our guests for the valuable insights and experiences they provided! Look out for news on season 3 shortly 😉

plugin.fm is brought to you by Freemius, your all-in-one payments, subscriptions, and taxes platform for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head over to plugin.fm to check out previous episodes.