We discuss Orange Martech: Content & Experience. Frans goes over the feedback he received from the review panel and the most popular tools in this category. 

Hosted by: Frans Riemersma & Roel Seegers

3:14 — Great insights from the review panel (special thanks to Stacy Falkman with regards to Optimizely)

3:45 — Most popular Martech tooling from the research 

6:05 — Google AMP Stories (link to the article by Samuel Schmitt in the footer) 

9:00 — A new weekly item is born: ¡Appdate! 

10:10 — Roel wonders whether algorithms aren’t too easily tricked, which lead to less valuable content being served. 

12:10 — And the first ¡Appdate! is about: Reeder 4 

15:18 — Frans gives us the most popular Orange Martech tools from his research (Optimizely, Unbounce, Wodpress,.. among others) 

17:50 — Talking about Marketing Automation, let’s not forget about Mailchimp.  

19:55 — Search Engine Optimization (Moz, SEMrush) and Video Marketing (Youtube. Wistia, Vimeo) 

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AMP Stories: https://samuelschmitt.com/amp-stories/google-amp-stories.html