This week on The Africa EV Show we’re skipping the climate pitch and diving into the business playbook—discussing market segmentation, distribution, customer financing, and what it takes to scale an EV hardware company in a challenging yet high-potential market like Nigeria.

In this episode of the Africa EV Show, Njenga Hakeenah interviews Kenneth Ukpabia, CEO of Orbit Electric, about the company's innovative approach to electric mobility in Nigeria. They discuss the CF-1 electric motorcycle, focusing on market segmentation, logistics, strategies for affordability, and customer preferences regarding battery ownership. The conversation highlights the challenges and opportunities in the Nigerian electric vehicle market, emphasizing the importance of local assembly and customer-centric solutions.

Ukpabia also highlights the improvements in electricity supply in Lagos and outlines potential expansion plans beyond Nigeria.

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