Building Trust & Personalization in B2B Marketing with Cordula Knüppel of Ericsson

This week on The B2B Engagement Podcast, Gavin Finn is joined by Cordula Knüppel, Senior Director of Marketing and Communications, Western Europe at Ericsson. Cordula shares key insights on building trust in the buyer’s journey through effective value storytelling and personalized B2B experiences.

Key topics include:

• How value-driven storytelling enhances buyer trust and engagement
• The role of AI in modern B2B marketing and campaign personalization
• Creating emotional connections that resonate with decision-makers
• Strategies for designing targeted, high-impact marketing campaigns
• The evolution of personalization in B2B and its impact on sales success

Tune in for expert insights on B2B marketing transformation, trust-building, and AI-driven engagement.

Learn how Kaon helps B2B companies craft compelling value stories: Visit kaon.com