Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)

Join us in this episode as we talk with Ilan Halmush, Marketing Analytics Team Lead at Superplay.

Ilan has a strong passion for his role, and we had a fascinating chat about what measurement enthusiasts find interesting.