Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)

In this episode, we're excited to have Yevgeny Peres, EVP Product Strategy at AppsFlyer.

Yevgeny is a highly experience person in our industry and we talked with him about the future of measurements, standards and lack their off.