Entrepreneurial OOMPH

Ordinary Greatness: Shirley Ann Felder — From $65M Waste Business to Women’s Empowerment


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From painting garbage trucks purple to signal “professional service for women,” to leading a $65M multi-state operation, to surviving Chapter 11 and rising again—Shirley Ann Felder embodies ordinary greatness.
In this powerful conversation, Shirley (Chief Inspirational Officer, Ordinary Greatness Consulting) shares how she built and led a team in a male-dominated industry, employed over 150 people, helped women transition from welfare to work, and why she now helps women release, recycle, and rise.

In this episode:
  • Building a woman-led brand in a “trash” industry (and why the trucks were purple)
  • $65M revenue over 23 years, 150+ employees, and family as culture
  • The 2009 crash, Chapter 11, and what “failure” really teaches
  • Standing up inside yourself: confidence, conviction, and voice
  • Workshops & retreats: Putting the Pieces of Your Puzzle Together and more
Connect with Shirley Ann Felder: search “Shirley Ann Felder” on LinkedIn/Instagram/TikTok/Facebook
Host: Debra Pearlman, Entrepreneurial OOMPH! — new episodes on Tuesdays.
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Entrepreneurial OOMPHBy Debra Pearlman