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Of the myriad ways to grow your online business, most will fall into two categories: Organic Growth and Paid Growth. 

There’s the growth that happens as you create and publish content, and refine your online marketing funnel.  This growth happens naturally through those (mostly) free efforts and that’s why it’s called organic. 

Then there’s growth that you can acquire through ads, promoted content and other paid avenues — i.e. paid growth 

Choosing which to employ requires serious consideration so here’s my two cents to help at least give you perspective when making the decision to jumping into paid growth strategies. 

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