In today's episode I give you the strategic overview of using Organic Search Traffic (Google Traffic) to drive sales of your own product. We get into the cost of organic traffic, as well as define the approach you need to take with keywords and content publishing to ensure your site is bubbling with SEO from the moment you publish a post. I also bust a couple of myths about the standard "ecommerce" approach to ranking "product pages" for keywords and realign our focus on producing content for the purchase journey and for the wider market. It's our longest episode yet at just over 25 minutes!

So step away from the Amazon FBA Business for a second and get some strategic thinking on the go.