Organic lead generation is a vastly overlooked aspect of our industry, mostly because many agents aren't comfortable leveraging the most powerful organic lead gen source available to them: social media. Compared to paid lead gen (which encompasses ad campaigns and services like zBuyer or REDX that sell leads), organic leads are often cheaper and more likely to convert based on their genuine interest in your business. Listen along with Isaiah Colton as he breaks down some of the best ways to generate leads organically in the real estate industry.