An alarming new trend has emerged over the last few weeks, called 'Run It Straight.'

The competition involves two men running straight at each other until one person hits the floor, and the winner is crowned.

RUNIT have announced plans to up the stakes, despite criticism and medical advice against this game.

Concussion expert and neuroscientist at Swinburne University, Professor Alan Pearce joined Bill McDonald to discuss the dangers.

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