Naomi Hulston is the chief executive of Catch22,  a social business with a social mission, which has a long and rich history in innovative public service work.

Naomi describes herself as a ‘relatively new CEO’ but is not new to the organisation she leads. Having worked at all levels across Catch22 for 21 years she understood its culture inside and out when she took the helm. But she’s not been afraid to make big changes to its operational practices, bringing in thoughtful workplace wellbeing ideas which have boosted morale and staff retention.

She reflects on accountability, transparency, leadership and how to foster an 'intentional' culture in this episode, and leaders of all types of organisation will find her ideas, born from practical experience, invaluable.

She also reflects on how to harness support for the care profession into the future,  why social enterprises have such people-centred cultures and what that means for their partners in public service delivery.

There's even an amazing story about the Rolling Stones.

What next?

•  Visit the Catch22 website: https://www.catch-22.org.uk
•  Naomi has written a chapter for Vitalising Purpose – The Power of the Social Enterprise Difference in Public Services.
•  A 'must-read for chief executives, heads of transformation, commissioners and procurement officers, and social entrepreneurs,' the book is available in paperback and ebook formats here: https://e3m.org.uk/vitalising-purpose-book/
•   And from Amazon here ( https://amzn.eu/d/6f25KJB )