We know that data is the most important resource in an organisation after its people. So what can it tell us about an organisation when it comes to buying and selling? Is data truly the DNA of an organisation’s operations so can be used for both financial and non-financial due diligence and tell the buyers the good, bad and the ugly? And can data be used by sellers to promote their organisation positively as a profitable and low risk enterprise, beyond the financial accounts? This podcast puts these questions to three M&A world experts and one of Aim’s data scientists, to share their opinions on how forensic data analysis before, during and after can make for successful ‘win-win’ M&A deals.