Tomorrow's Society and Business

Organizational Management: Jogo Bonito


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W. Edwards Deming, the renowned business consultant, revolutionized modern management with his Profound System of Knowledge. Central to his philosophy are the concepts of system thinking including the continuous support of individual employees. Interestingly, these principles find a vivid parallel in the Brazilian soccer team’s concept of “Jogo Bonito”—a beautiful game where players work seamlessly together, allowing individuals to shine when the opportunity arises.

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Tomorrow's Society and BusinessBy Patrick Henz