Are you struggling to make your business stand out in a crowded market? In this episode of the Organize Energize podcast, host Kathi Burns sits down with brand strategist Sue Kirchner to reveal how entrepreneurs can leverage their brand to scale faster and attract the right customers.

Sue Kirchner, founder of Brand Strong Marketing, shares her wealth of experience from working with global giants like Motorola to helping small business owners find their unique voice. This conversation dives deep into why branding is a strategic decision-making tool rather than just a logo or a slogan. You will learn how to bridge the gap between how you perceive your business and how your customers actually see you, ensuring your messaging aligns with the value you deliver.

Key highlights from this episode include:

🌟 How to pivot your marketing message to focus on the customer’s needs.
🌟 The importance of transitioning from a personal brand to an organizational brand for long-term scaling.
🌟 Practical productivity hacks including time blocking and using AI for research and content creation.
🌟 Why brand research can help founders fall back in love with their businesses.
🌟 Advice for finding your core strengths and asking for help to accelerate growth.

If you enjoyed these insights on building a stronger brand, please give this video a thumbs up and subscribe to the channel. We are so close to our 1,000 subscriber goal and would love your support! Check out the links in the description to grab Sue’s free brand workbook and listen to the Turbo Branding Show.

* Ready to Brand Strong and Attract More Clients? - Brand Strong Marketing - https://brandstrongmarketing.com/ready-to-brand-strong-and-attract-more-clients/


Kathi is the founder of Organized and Energized!, a professional organizing and image consultancy, her mission for almost two decades has been to end overwhelm, energize, and transform lives by creating systems people can embrace and stick to.   

Kathi provides one-on-one consulting, has published two books, and created
numerous online training programs. She also conducts employee training programs, education and lunch and learns on a variety of organizing and productivity topics.   

Kathi is a fantastic speaker that engages, educates, entertains, and motivates audiences. Her advice has been featured in multiple national media outlets including Oprah Magazine, Martha Stewart Living, Better Homes and Gardens, Entrepreneur Magazine, and more. Additionally, she is a frequently called upon guest expert for NBC, Fox, and CW6 News.

Recently, Kathi's focus has been on her podcast "ORGANIZED & ENERGIZED! The Podcast" and bringing actionable insights to entrepreneurs who want to enjoy more success and increase their freedom within their business by implementing tactics to eliminate the busyness that stunts their productivity.

► PODCAST WEBSITE
https://thepodcast.organizedandenergized.com/

► ORGANIZED AND ENERGIZED WEBSITE
https://organizedandenergized.com/

► MEDIA ROOM
https://organizedandenergized.com/media-room/

► SOCIAL MEDIA
◦ Instagram - https://www.instagram.com/organizedenergized/
◦ Facebook- https://www.facebook.com/OrganizedandEnergized
◦ Pinterest - https://www.pinterest.com/organizenergize/

#branding #smallbusiness #marketingstrategy #entrepreneurship #businessgrowth

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Are you a wellness entrepreneur struggling to grow your business without losing your mind? Learn how to scale to seven figures while staying true to your purpose and avoiding burnout. In this episode, professional organizer Kathi Burns sits down with intuitive business architect Lia Dunlap to discuss the systems and mindset shifts needed for sustainable success.

Lia Dunlap shares her incredible journey from a high-pressure corporate sales role to becoming a leading voice for wellness professionals. After a life-changing health scare on a bridge, she realized that living out of alignment with her purpose was literally making her sick. Now, she helps other women in the transformation space install the strategies and energetic recalibrations necessary to become the CEOs they were meant to be.

In this conversation, we dive deep into the reality of scaling a business. Lia explains why healers often struggle with the idea of wealth and how to overcome the guilt associated with charging what you are worth. We also explore practical organization tips, such as why Lia does not take client calls before 10:00 AM and how delegating tasks like bookkeeping can free you up for high-level growth. You will hear a fascinating case study about a naturopathic doctor who expanded her clinic internationally and moved to Scotland by aligning her business with her personal dreams.

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Are you tired of feeling like your business is just a junk drawer of unfinished ideas and disconnected systems? In this episode, business strategist Yvonne McCoy shares how to stop chasing every new trend and start focusing on the unique strengths that make you stand out in a crowded market.

Join Kathi and Yvonne as they dive deep into the reality of pivoting a business during uncertain times and the importance of finding your dead reckoning or North Star. Yvonne introduces her Be Found framework, explaining how entrepreneurs can move from being just another expert to being the go-to authority in their field. You will learn why creative freedom actually requires a solid structure and how to shift your marketing to focus on the gooey brownie your clients crave rather than just the recipe.

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Are you a busy entrepreneur struggling to balance a growing business with the demands of motherhood? Join professional organizer Kathy Burns and special guest Carly Church as they discuss how to build a supportive village and escape the cycle of burnout. This episode is packed with actionable advice on streamlining your operations and reclaiming your time.

In this conversation, Carly shares her journey from a burnt-out franchise owner to a bestselling author and advocate for moms. You will learn about the village gap and why having systems in place is your greatest saving grace. We dive deep into using a centralized hub for your business tools to avoid tech overwhelm and the importance of creating private communities away from the distractions of social media.

Beyond business, Carly explains her family management secrets, including how to use shared digital calendars to offload the mental load of parenting. You will also hear about how to leverage AI for everyday tasks like meal planning and household workflows. Whether you are looking for better organizational systems or a fresh perspective on work-life harmony, this episode has something for you.

https://wegotyoumama.com/ 

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Dr. Julie Marty-Pearson is a Visibility Coach and Podcasting Mentor who supports purpose-driven women to amplify their voices through podcasting. She specializes in launching indie podcasts and teaching strategic podcast guesting to increase visibility, credibility, and confidence. As the founder of Podcast Your Story, Julie leads a thriving community, group programs, and coaching experiences that empower women to share their stories and expand their impact.

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Ever felt like you have a story to share but do not know where to begin? In this episode, professional organizer Kathy Burns sits down with visibility coach and podcast mentor Julie Marty Pearson to discuss how women entrepreneurs can amplify their voices through podcasting. Whether you are a seasoned business owner or just starting your journey, this conversation will inspire you to step into the spotlight and share your message with the world.

Julie shares her fascinating transition from a twenty-year career in higher education to becoming a leader in the podcasting space. You will learn why starting messy is better than not starting at all and how to overcome the common fear that nobody wants to hear what you have to say. The discussion dives deep into the strategic side of podcasting, emphasizing that you do not necessarily need your own show to see results. Sometimes, being a strategic guest is the perfect first step to building your credibility and confidence.

Beyond podcasting tips, Julie and Kathy talk about the realities of running a business from home. They explore practical productivity hacks like color-coded calendars and spreadsheets, while also addressing the very real struggle of finding a work-life balance. Julie explains how she uses time-blocking to ensure her business moves forward without sacrificing her personal well-being. If you have been looking for a sign to finally launch that project or book that guest spot, this is it.

Connect with Julie here-https://www.juliemartypearson.com/

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Are you an entrepreneur struggling to break through the mid-six-figure ceiling or feeling unfulfilled in your current role? In this episode of the Organize Energize podcast, host Kathy Burns sits down with 11-time best-selling author and marketing visibility coach Vince Warnock to discuss the secrets of true thought leadership. Discover how to move from simple lead generation to becoming a recognized authority in your market.

Vince shares his incredible journey from being a Fortune 100 Chief Marketing Officer to managing 12 successful businesses focused on helping others tell their stories. You will learn about the 13 levers of thought leadership and why publishing a book remains the most powerful way to open doors in your career. We also dive deep into the reality of imposter syndrome and how to retrain your brain to see fear as a signal for growth rather than a reason to stop.

Key topics covered in this episode include the importance of having your own platform, the role of AI in modern publishing, and the emotional journey of becoming an author. Vince shares a moving story about helping a dyslexic military veteran achieve his dream of writing a book, proving that anyone can share their expertise with the world regardless of the obstacles they face. Whether you are an aspiring author or a seasoned business owner, this conversation provides the practical steps needed to position yourself as a leader in your industry.

Connect with Vince:https://chasingtheinsights.com

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Are you struggling to turn your social media presence into actual sales? In this episode, professional organizer Kathy Burns sits down with award-winning social media strategist Louise Macdonald to discuss the intersection of traditional marketing and modern AI technology. Discover how to build a social selling system that stays true to your brand voice while saving you hours of work every week.

Louise shares her incredible journey from being made redundant on her birthday with newborn twins to founding an international agency and the AI-powered platform Sell on Social. You will learn why social media is ultimately just a channel for marketing and why having a strong foundation is more important than chasing the latest platform features. Whether you are just starting out or need to reset your current strategy, this conversation provides a roadmap for finding your ideal customer and defining your core offer.

Key topics covered in this episode include:

✨ The importance of resetting your marketing strategy every 12 to 18 months.
✨ How to use AI to create impactful content without sounding generic.
✨ The difference between marketing online and selling offline.
✨ Why learning to say no is the ultimate professional skill.
✨ Finding the right balance between digital tools and physical organization.

Don’t forget to subscribe to the Organize Energize podcast for more tips on taking control of your business. 

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What if the key to getting ahead isn’t doing more… but letting go?

In this episode, I’m joined by Ginny Priem, a keynote speaker, author, and creator of the Unsubscribe Framework. With over 20 years in corporate leadership, Ginny shares how burnout, overcommitment, and constant pressure led her to completely rethink how we approach success.

After a life-altering personal experience, Ginny rebuilt her life and career around a simple but powerful idea: what you stop doing matters just as much as what you do.

We talk about:

•  Why high performers stay stuck in overwhelm 
•  The hidden cost of saying yes to everything 
•  How to create space without losing momentum 
•  The 4-part Unsubscribe Framework: Block, Mute, Swap, and Manage 

This conversation is a reminder that letting go isn’t quitting… it’s choosing what actually matters.

 Connect with Ginny:
 https://ginnypreem.com

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Feeling overwhelmed, distracted, or like you’re constantly juggling too many things?

In this episode, Kathi Burns talks with wellness and lifestyle coach Stephanie Wall Morrow about how to create more balance, clarity, and focus—especially for busy women navigating ADHD and full schedules.

Stephanie shares how simple self-care practices, intentional planning, and supportive routines can make a real difference in how you show up each day.

From using a shared calendar to scheduling “me time,” this conversation is full of practical ways to feel more grounded and in control.

If you’re ready for things to feel a little easier, this episode is for you.

Free gift- https://gift.myselfcarecircle.com/kathiburns

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