Entrepreneurs often fail to make the time to work “on” their organizations; learning how to protect competitive work from the every day “necessary” work; and to build organizational models that can scale. Mismanaging growth, entrepreneurs “bolt on” people and functions to keep up, unwittingly bloating costs as fast as they take on new revenue. Organizing by design means intentionally configuring the organization’s assets to match its strategy, and to build in scalability to match growth.